Conceptual – This study compared Mexican-American and you may Anglo wives’ perceptions of method in which their household make to find conclusion associated with major durables. Studies of those attitudes imply that Mexican-Western parents are far more partner dominant than simply Anglo families in which the purchase of big durables are worried. Anglo family members together with apparently practice a great deal more shared pick choice and also make. These types of findings present interesting and possibly worthwhile ramifications to own advertisers prepared to increase the abilities inside an extremely heterogenous marketplaces.
Citation:
Giovanna Imperia, Thomas C. O’Guinn, and Elizabeth A. MacAdams (1985) ,”Family members ericanand Anglo Spouses: a corner Cultural Research”, into the NA – Improves from inside the Individual Lookup Volume 12, eds. Age C. Hirschman and you may Moris B. Holbrook, Provo, UT : Organization having User Look, Pages: 71-74.
So it investigation compared Mexican-Western and Anglo wives’ perceptions of your own manner in which their family build to shop for conclusion involving big durables. Continua leyendo “Friends ericanand Anglo Spouses: a mix Cultural Analysis”