FEATURE-All that glitters: Expensive diamonds surpass gold getting Chinese brides

FEATURE-All that glitters: Expensive diamonds surpass gold getting Chinese brides

SHANGHAI, ed images of one’s Ny skyline, a bottle out-of Moet & Chandon champagne cools throughout the personal wedding day spa on Tiffany & Co’s leading Shanghai shop, if you are white flowers and you can like poems set the mood getting China’s Romeo so you’re able to pop the question in order to his Juliet.

The room, dotted having splashes of one’s jeweler’s iconic eggshell blue, could have been busy of late, as the younger Chinese, removed from the allure regarding diamonds, all the more choose the gleaming treasures over conventional gold baubles in order to draw their matrimony vows.

China’s diamond markets, today brand new earth’s next largest following All of us, features more tripled so you’re able to $twenty-two.8 billion during the last five years, predicated on research out of general market trends enterprise Euromonitor, continuously gobbling up market show off silver and much outstripping the latest growth rate during the China’s 465 mil yuan ($76 million) precious jewelry field.

“(Into the China) we have about young people making the declarations and proposal ceremonies within bridal room,” told you Stephane Lafay, Tiffany’s head out of Asia Pacific and The japanese, just who said people was interested in this new close image of the fresh new jeweler’s better-known “nothing bluish field”.

“All of the along, my spouce and i always thought that we may pick a beneficial diamond ring, which never ever entered my head he might not. I do believe I’d was basically very get across if the guy hadn’t,” said Zhou Lijuan, 27, an enthusiastic accountant in a state-possessed company into the Shanghai, having a beneficial fifty,000 yuan ($8,200) engagement ring. Continua leyendo “FEATURE-All that glitters: Expensive diamonds surpass gold getting Chinese brides”